Everglow Solutions was founded in Jacksonville, Florida in 2017 by an enterprise CRM architect who had spent fifteen years building systems for companies that could afford anything.
The first years were advisory and implementation work in financial services — banks, wealth managers, insurers. Big CRM programs. The kind with a discovery phase, a steering committee, and a number at the bottom of the statement of work that made people sit up.
That work teaches you something specific: how a business actually runs is almost never how the org chart says it runs. The real process lives in a spreadsheet somebody maintains on the side, and the software everyone hates is the software that ignored it. Good systems start by watching, not by configuring.
Somewhere in there the question changed. We had built beautiful systems for companies where a CRM was a line item. Meanwhile the businesses doing the actual work — the ones with trucks in the driveway at 6:30am — were running on a whiteboard, a group text and a shoebox of invoices.
of American businesses are small businesses. Not a rounding error — the whole distribution.
of private-sector employees work for one. Almost half the country's paychecks.
home and commercial service businesses in the United States. Someone has to fix the air conditioning.
Consumer and business services — HVAC, plumbing and electrical; carpentry, roofing and remodelling; pool, pest, landscaping and cleaning — are the part of the economy that cannot be offshored, cannot be automated away, and does not stop. When it is 96 degrees in Jacksonville in August, somebody's phone rings, and a real person drives to a real house.
Those businesses have been sold enterprise thinking at small-business prices: per-seat licensing that punishes hiring, features held hostage two tiers up, annual contracts signed before anyone knows whether the thing works. The tools got better over the last decade. The pricing model got worse.
Advisory and implementation work in financial services. CRM architecture, data models, the unglamorous business of making systems match how people actually work.
More of the interesting problems were coming from operators, not institutions. Smaller companies, faster decisions, and a much shorter distance between a good idea and someone using it on Monday.
Different trades, identical complaints. The schedule lives in three places. Nobody knows what was quoted. The invoice goes out four days late because the tech's notes are in a truck. And every quote comes back the same: what does the software cost when I hire someone?
Built from the data model up, for three to twenty-five techs. One board for the day, quotes customers accept online, and payment before the truck leaves the driveway. Flat price. Every feature. Add people without adding a bill.
Per-seat pricing turns your fourth tech into a line item and your tenth into a budget conversation. We charge one flat price because growth is the point, not a billing event.
Most software can't tell you how much of your week is spent fixing your own work. We built callbacks as their own object, traced back to the visit that caused them, with a cost attached. It's the number that changes how a shop operates.
Card payments run on your own Stripe account, in your name, deposited to your bank. We don't hold funds, don't mark up processing, and can't sit between you and your revenue.
Everything exports as CSV, any time, without a support ticket. A small company asking to run your whole business should earn the next month, not trap you into it.
We're new. Jobber has three hundred thousand users and a decade of edge cases we haven't hit yet. Housecall Pro has two-way QuickBooks sync and we don't. If those matter more to you than price and pace, buy theirs — we'd rather say so now than disappoint you in month two.
We're small. When you email support, you get someone who can change the software, usually the same day. That's the trade: less scale, less bureaucracy, and a much shorter line between what's broken and what's fixed.
We're not trying to serve everyone. Forty trucks and three warehouses is ServiceTitan's job. One person with a notebook that works doesn't need us yet. We're built for the middle, and we'd rather be exactly right for a few thousand shops than roughly adequate for everyone.
I spent fifteen years building CRM systems for companies where the software budget was never the hard part. The projects were interesting. But the businesses that stuck with me were the small ones — the operators who knew every customer by name, ran on instinct and a whiteboard, and were leaving real money on the table for reasons that were entirely fixable.
Everglow is what happens when you point enterprise-grade data modeling at a six-truck HVAC shop and charge like a six-truck HVAC shop. The object model underneath is the same discipline I'd bring to a bank. The price is one flat number, and the whole thing is built so you can walk away with your data any time you want.
If you run a service business and something in here sounds like your Tuesday, I'd like to hear about it. I answer my own email.
Everglow Solutions LLC
Jacksonville, Florida · Founded 2017